The first regional pay TV channel to offer stereoscopic 3D Chinese movies on demand

 [October 13, 2011 - HONG KONG] - Celestial Movies, the region's most widely distributed 24-hour Chinese movie channel, will be the first to offer stereoscopic 3D Chinese movies in Hong Kong, when it premieres the highest-grossing Chinese movie in Hong Kong of 2011, 3D Sex and Zen: Extreme Ecstasy as well as 3D Child's Eye on its on demand service on October 13, 2011.

 Available as an add-on service to the linear channel on Hong Kong's now TV, Celestial Movies On Demand will offer subscribers with 3DTVs the chance to watch the two movies on demand in 3D and in their uncut full length theatrical versions. Viewers without 3DTVs can also order the uncut versions of the two movies in 2D.

“We’ve seen the impact of 3D movies at the cinema, and Celestial Movies intends to bring that same experience home. We already provide the latest Chinese blockbusters and Asian movie hits, now we also have the ability to offer the latest Asian 3D movies,“ said Ofanny Choi, Senior Vice President, TV Channelsat Celestial Pictures.   “And we intend to bring even more 3D content to Celestial Movies On Demand subscribers in the future.” 

"We are happy to work with Celestial Movies to bring our subscribers 3D Chinese movies which they are able to experience at home with a touch of a button.nowTV customers who subscribe to Celestial Movies On Demand will be the first in Hong Kong to see these movies on demand in 3D. now TV hopes to deliver even more exciting and entertaining 3D content to our audiences in the near future." said Janice Lee, PCCW's Managing Director of TV & New Media.

 3D Sex and Zen: Extreme Ecstasy rode an unprecedented wave of local and international press to become Hong Kong's top grossing film of 2011. 3D Sex and Zen broke the Hong Kong first day box office record for 3D movies (HK$2.79 million) compared to the previous record holder, James Cameron's Avatar (HK$2.63 million). 3D Sex and Zen ran for 118 days and earned a staggering HK$41 million at the box office. Director Christopher Sun and producer Stephen Siu brought audiences this remake of the legendary erotica about a scholar (Hiro Hayama) who is torn between his wife (Leni Lan) and the numerous women at a house of pleasure. However, his pursuit of the carnal pleasures comes with a karmic price. An edited version of the movie will premiere on Celestial Movies' linear channel in November.

 Premiering at the 67th Venice Film Festival, 3D Child's Eye is the brainchild of co-directors and siblings Oxide and Danny Pang, better known to international audiences as the Pang Brothers. Since their breakthrough in 2002 with the award-winning horror film The Eye, the brothers have gone on to produce and direct many innovative horror-thrillers, with 3D Child's Eye pushing the boundaries of their craft. Hong Kong's first stereoscopic 3D horror film, 3D Child's Eye stars Taiwan singer-actress Rainie Yang, and Hong Kong's Shawn Yue and Elanne Kwong. The young actors play friends vacationing in Thailand who check in to a seedy hotel with a mysterious past. Now trapped in the hotel's dark recesses, the group of friends must face the horrors that lurk within.

 * Customers need to have a 3DTV set, 3D glasses, subscribe to now TV’s HD service and have the required HD / All-In-One Set-top Box in order to enjoy the 3D movies.