The two-month special programming will showcase a variety of  Kung Fu genres starting August

5 August 2011, Hong Kong-Celestial Movies, the region’s most widely distributed 24-hour Chinese movie channel, kicks off its two month long “Kung Fu Carnival” today to show that not all Kung Fu movies are the same! Starting August 6, “Kung Fu Carnival” will unveil a wide variety of genres of Kung Fu blockbusters every Saturday night in primetime. From comedy Kung Fu to fantasy Kung Fu to romance Kung Fu to even a biopic, Celestial Movies wants to demonstrate the breadth of martial arts films to fans and non-fans alike.

The first and exclusive movies featured in the carnival include such recent hits as Donnie Yen’s Legend of the Fist: The Return of Chen Zhen, Andy Lau’s Shaolin andDetective Dee and the Mystery of the Phantom Flame, Michelle Yeoh’s Reign of Assassins, Aarif Lee’sBruce Lee, My Brother, and Louis Koo’s Mr. & Mrs. Incredible. The selected titles may be different depending on the country. 

“For those who don't watch a lot of martial arts films, we hope to show them that there are many facets to Kung Fu movies just like there are many different rides at a carnival. From a Bruce Lee biopic to the romance between Michelle Yeoh and Woo-sung Jung’s characters in Reign of Assassins, Kung Fu movies are more than just non-stop fighting,” said Andy Chang, Senior Vice President, Marketing at Celestial Pictures. “And for Kung Fu fans, we just want to offer them the latest blockbusters exclusively every Saturday night.”

“Kung Fu Carnival” is backed by a regional marketing campaign in Singapore, Malaysia and Indonesia including TVC, print, OOH, and digital and social media. Besides above-the-line, the campaign will also be supported with below-the-line “watch and win” contests on select pay TV platforms and premiums offered at the platforms’ roadshows. The campaign launched last week with a Kung Fu demonstration at Tampines Mall in Singapore by kids from local celebrity, and wushu champion, Vincent Ng’s martial arts school.